Professional communication technologies are becoming more and more apparent in the running, advertising and growth of today's businesses and individual practitioners. Over the years, these technologies have developed from what is known as Web 1.0 to Web 2.0 - now what's the difference do you ask? Web 2.0 is about creating communities on the Internet and having the ability to interact; establishing networks of people/businesses with similar interests to form large professional and social circles. A Web 1.0 communication technology could be a website for example, in which you can gather and read information. Whereas a Web 2.0 communication technology may be in the form of a blog, this where people can discuss thoughts and converse in the form of comments or online chats.
In part 1 I plan to look at how these vast range of methods impact professional practice and what the benefits are - also how I can apply these successfully to myself as a self employed dancer. To begin with, I have thought of a few questions to bare in mind and consider during this unit.
How are web based and information technologies impacting on professional practice today and what are the benefits?
For what purposes do different types of professionals use communication technologies and which technologies are most beneficial for these varying purposes?
What ethical considerations need to be made when using these means of online communication and discuss what conforms to good & bad 'netiquette'?
Which web based information technologies do I use and which do I think are most appropriate for me as a dancer? Am I using these effectively and making correct ethical considerations?
Key points to think about when using social media and web communication technologies for business purposes:
1. Create engaging content that's appropriate and relevant to your business.
2. Participate and engage with others by commenting, viewing and sharing business ideas/posts from those who are involved in similar social circles to your own.
3. Don't bombard people's feeds with pointless activity but do make sure information is up to date and correct.
4. Consider target audience in regards to your manner online and choice of communication technologies.
5. Stay current and on trend in regards to interests and be relatable in your writing so that real people can connect.
6. Conform to good 'netiquette' and always think about ethical considerations within your practice.
Ethical considerations AKA 'Netiquette'
* Language (swearing, bullying, offensive)
* Copyright (pictures, music, quotations)
* Identity (catfish, lying about ones age or physical appearance)
* Consent (under 16's, surveys)
* Confidentiality (contact details, personal stories, not naming and shaming)
* Spam (repeatedly posting, unrelated advertisements)
* Do your research (write/display correct information)
* Stay on topic, write clearly & affluently (consider non-native readers, don't want to lose interest)
After looking into the ethical considerations required on web based communication technologies, this then led me to think about the ethical considerations in the real life workplace rather than just in the virtual. When working in the arts, particularly in theatre, we have a role known as the 'company manager'. This individual is responsible for various things but most importantly, the pastoral care of its company members of which ethical considerations are essential. This care can range from a wide variety of issues such as: physical health, mental health, travel arrangements, living arrangements, pay roll and scheduling. Now for some productions, there can be cases when males and females are working together, adults and children are working together, people and animals are working together; all of the above of course require additional ethical considerations. For me as a dancer, it is my responsibility to be on time, participate fully in warm ups, be respectful to the creative team and the people that dress me. It is considered good etiquette to tip your dresser for example and walking around in your show pants back stage is disapproved of. If you are in doubt at work or in disagreement, the actors union 'Equity' can be of help in this department and support you. Please see link, https://www.equity.org.uk/home/
We can also look into the ethical considerations that need to be made as a teacher of dance. It is important to encourage constructive criticism and provide positive feedback whilst instilling confidence. It is important for a student to feel empowered and comfortable in their own skin so that they can embrace their bodies fully and develop assured exploration throughout their learning. Knowledge is essential, many 'teachers' set up their own classes with minimal experience and qualifications. This is wrong in itself but can additionally hinder health and safety in the studio. 'Poaching' students is also severely frowned upon and considered bad etiquette, this fuels unhealthy competition between schools and peers. Another massive consideration should be fair treatment to your students; irregardless or gender, age, background or ability. Favouritism is so common, even more so as training becomes professional and you begin auditions.
Now in regards to moral authenticity on the web Vs face to face, are there things we would say online that we wouldn't dream of saying in person and vice versa? I feel this is an interesting point to think about. A lot of what we read on the internet could be down to perception. Do we write what we think people want to hear or what we've been specifically told to write? If so, why? Personal justification and gratification, career development? In the workplace, does our moral authenticity differ from person to person? Do we treat certain people differently and with less consideration if we know they are more accepting of these behaviours and are less likely to react? Should it be one rule for one and one for the other? Should knowing how far a persons boundaries are, effect fairness in the workplace?
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